In today’s digital era, having a website is simply not enough for business success and brand reputation. When comparing your business against competitors, the business that offers better online user experience more likely wins over others. So even if your business is small you can win competitive edge over big brands if it performs well for users. That means the design, functionality as well as the third party services involved with website have to be good.
Typically, every website is tested thoroughly before it goes live for public to make sure that it works fine without any disruptions. No matter the geographical location and network connection of the users, the website must provide continuous accessibility and stable performance for users. Yet, many times its uptime & performance will not be the same as it should. Several factors such as design, coding, network, servers and even web traffic influence its working and affect user experience with the website.
Using APIs have become quite common for websites as they offer convenience of using other web services. API is a piece of software that allows applications to communicate with each other. Through an API, websites or applications interact with each other to exchange information or add specific set of features or functionality. There are plenty of APIs both free and paid available web services that can help websites expand their functionality and offer additional services.
Online business owners often get confused between website monitoring and server monitoring and think both are one and the same. In some cases, they wrongly depend on the web hosting providers for these services without realizing the adverse impact it can make on their online business. When server monitoring is offered along with site monitoring, besides tracking uptime and downtime data, the service monitors overall health of the servers.
Monitoring and analyzing website performance from end user perspective help businesses understand bottlenecks in their websites, servers, networks and web applications. They opt for monitoring services to ensure quality of their websites which includes uptime, functionality and performance. Monitoring helps in identifying the problems before they arise and create interruption to website working. Choosing the right type of monitoring help businesses mitigate unexpected downtime losses.
The basic need for website monitoring is to ensure proper working of networks, servers, and websites. A monitoring solution helps in early recognition of website errors and enables faster recovery from downtime and performance issues. The service checks working of each website component and presents the data in the form of reports to the site owner. Yet, some businesses don’t understand its importance for their website. Even if they do use monitoring, they are just not sure if it is providing them effective service.
It's often challenging for online businesses to protect themselves from a wide range of security threats. Big or small, irrespective of the size of a business, any website is vulnerable and can become target of cyber attacks. In particular, e-commerce sites that are into selling of products and services to larger audiences, have to be aware of security breaches because they deal with customer's personal information. Those who fall prey for such an attack are at a higher risk of losing their business reputation and credibility.
You have worked hard to build your e-commerce business. You spend late nights and long days and finally with a bit of luck your business took off. Now you are established, but there are many new startups always trying to take a bite of the success. Your business is sound and you have built a good system.
You need to monitor various subsystems or key aspects of your business. This will help you operate the business in an efficient way, identify business issues, and correct existing processes to increase business competitiveness.
Every online business is different and has its own approach to monitoring websites. The biggest advantage of monitoring service is to understand site performance problems and identify bottlenecks before they impact customers. Today, it has become necessary to continuously monitor and test websites to provide best user experience and keep customers satisfied. Website monitoring is offered through several delivery models to meet the wide spectrum of business demands.
Customer online experience has attained the centre stage in the field of online businesses. Online businesses are not only competing with each other in terms of price wars but also in delivering good customer online experience through their websites. They want their customer to be loyal and spread the word about their good online experiences with the brand. Ultimately a good customer online experience results in more sales.
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