Now that the holiday season is here, it is even more crucial for many online businesses to avoid downtime and capture as much of the incoming seasonal traffic as possible. If you were to go to your favorite store during the holidays, or really any time of year, only to find that the doors were locked and the lights were off when the store should have been open, what type of impression would that leave you with? It is the same impression that consumers get when they try to visit a website that is inaccessible or not performing properly when they want to do business with that website.
