Website Monitoring for Ensuring Performance of Your Site

When someone visits your website and waits for quite a while hoping the pages will load and that does not happen quickly. Then the visitor is annoyed and doesn’t feel like doing business with your web-site. This clearly shows that in order to retain the visitors and get them to do transactions on your site, fast response time of your site plays a major positive role. 

With the rapid adoption of smart phones, people communicate, read, shop and watch on the move. This adds a further performance challenge as smart phones not only have lesser computing capacity than the traditional desktops/laptops but also the mobile internet speeds are slower than broadband through fiber optic cable. However, the user is not willing to compromise on the performance of a website and its user experience.  Therefore, the onus of ensuring a fast loading site that delivers good user experience becomes the responsibility of you as the site owner.

Why You Need Website Monitoring for Ensuring Performance?

The visitor expects you as the site owner to deliver a high performance site with good usability.  However, every website can face downtime at some point of time or the other. You may recall Amazon’s outage and Gmail’s downtime problems. This clearly makes obvious that even the best technology companies have downtime issues. 

When a site goes down completely it is easy to detect. But, when there is degradation in performance that leads to sub-optimal performance, this issue may continue for long time as it may not be brought to your attention. You may not discover the degradation issue on your browser due to the site loading with good speed on your device as your site is being rendered from the data in your browser cache. While the visitors may accept that yours is a slow performing site and associate your site with a mediocre reputation for site speed and performance.  In both instances, the site performance degradation does not come to your attention.

Irrespective of the reasons causing the downtime, there are substantial negative consequences of a site experiencing downtime. You cannot neglect your site having regular downtime or extended downtime. You cannot even ignore a degraded performance of your site as many website visitors are impatient. You could lose your precious customers and potential customers due to downtime or degraded web-site performance. 

How to do Website Monitoring Effectively and Efficiently?

But, how to ensure that the pages of your site are loading at a consistent good speed and it is not suffering any unexpected downtime?  Well, you cannot open your site from time to time to manually check the performance. This is not only time consuming but also inefficient as you cannot do any other work as you are manually checking the website for uptime.  No matter how simple your website is, a better approach is to use an automated or system oriented way to monitor site performance.

Modern web monitoring services check your site’s performance 24/7. They send detailed downtime reports through emails, SMS or calls.  Many services not only check if the HTTP or HTTPS site is working properly but also check if your mail server, SSH, FTP, site login, email acknowledgement or shopping cart application is working properly.  Another practically useful feature is to switch of monitoring during maintenance of the website. Otherwise, you will be bombarded with alerts about downtime during that time.

The most efficient way of monitoring the uptime and performance of your site is to use a website monitoring service.  The effectiveness comes from choosing a quality site monitoring service provider having both comprehensive features as well as being a well-run organization. The quality and service provided by the monitoring service provider enables your website to have a superior site uptime and better site performance as compared to your competitors.