If you are a business owner or entrepreneur, you know that every second of website downtime or its slow performance could impact your brand and money. With the increased number of people turning to your site either to purchase or get information, it is essential that your web-site is not only up and running but also is delivering good performance.
A look at the typical business computer may not show a lot of software installations as compared to previous decades. Even the in-house custom solutions are no longer built as client-server solutions and hence do not need a physical installation on the business desktops and laptops. The browser has become the default option to launch an application whether it is hosted within the office or outside the office. Since, the access is via a website URL, we don’t actually realize the growth in the software solutions to automate the various aspects of the business.
On first observation many website monitoring solutions look the same. The marketing material of various providers also lists out the same features. This seems very enticing especially as some of the solutions are completely free; not even free trials that are available only for a limited number of days. However, not all solutions are alike; there is a lot of variation in the quality and comprehensive functionality that can be offered in website monitoring tools. For example, the quality of computing infrastructure that is being used to monitor the sites can vastly differ in quality.
Uptime measures the time a website is up and running online. This is a technical definition which is quite easy to understand. But, what you must also know is the importance of uptime for your business. Whether you are a multinational corporation, small business, retailer, blogger or an e-commerce platform- if the web traffic cannot reach your site, for all practical purposes your online business channel is closed. That explains why site uptime, the percentage of time a site is available to internet users, is an important metric for a website.
If you maintain a website, do make arrangements to monitor it. You might be wondering why you need to monitor your site. It is very important to ensure that your website is accessible for the web traffic. If it is not up or functional, it will affect your business goals. If the site experiences regular downtime and is not fully functional, the primary purpose of the site is not being met. However, you cannot visit your website every few minutes and check if all the elements are functional. Then, what to do?
Whether your website is hosted on a Unix or Windows hosting plan is not known to most visitors of your site. Similarly, your visitors may not know if your site is using traditional hosting or cloud hosting. Further, whether your site is built with the latest software like Python or is another ubiquitous WordPress site is also not easy to distinguish for most visitors. However, visitors can judge when your site is performing good and when they are experiencing performance issues with your site. Their method of evaluation is practical, simple and functional.
With all the innovation and technology changes happening in the world today, the year 2018 is expected to have a dynamic environment. In this digital era customer have high expectations, low patience levels and short attention spans. In such environment, it is better for a business to safeguard itself by having a good website monitoring service to ensure a good website user experience. There are many good reasons for using website monitoring to track your site uptime and web-site performance.
The current websites today have increased substantially in their functionality compared to the first versions of the websites when the Internet first got started. In the initial days of the Internet, websites were meant only for information sharing. The usage of the websites now has changed as most of the sites are dynamic, today's websites allow info searches, comparison shopping, some sites even allow calculations like EMI calculators, websites enable purchases and many web-sites allow making payments online.
In this digital age, a smoothly functional website offers a distinct competitive edge. If your website goes down it obviously irritates your users. Further, website downtime does much more damage than that it affects your brand loyalty, customers’ trust and ultimately your revenue. The question is how can your business avoid downtime? Let’s be honest. Even by deploying the best technology you cannot ensure zero percent downtime of your site.
In the current digital age, web-sites are an inherent part of your business and their performance is crucial to not only survive but also thrive in the market place. But, do you know how your web sites and blogs are performing? If the web pages fail to satisfy the online users in terms of speed and availability, your business will not only lose credibility but also lose leads and sales as well. In addition, your site could lose its good rank positions in the search results due to slow speed and poor user experience.
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