What Type of Web Monitoring Service Does Your Website Need?

Website monitoring is a term used for the process of testing and verifying the availability, performance and functionality of your website. It is a tool that allows assessing of the users experience with your site and verifying if the users are interacting with your site as expected. Though website monitoring is important, some websites have not given it serious thought nor put in place an appropriate monitoring system. For some websites, their employees may check it periodically and bring issues to the notice of the webmaster.

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What is Synthetic Website Monitoring?

Synthetic monitoring is a method in which scripted recordings are used for simulating the path that a user is expected to take while using an website. Such an approach allows the IT department to actively measure the performance and availability of the website and its various applications as well the IT infrastructure. Synthetic monitoring is also referred to as active website monitoring and proactive site monitoring. 

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Website Performance and its Strategic Importance

When it comes to customer expectations regarding website performance, they are mainly looking for high performance. Therefore not being able to have a fast loading and quickly responding website can adversely impact a business in many ways.

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Is Your Website’s Speed Up to Snuff?

The speed at which desktop sites load has long been a factor in Google’s ranking algorithm, but recently Google announced that the page load time of mobile sites are now also going to be factored in when ranking sites in its search engine pages. We have previously mentioned that website performance, especially slowly loading pages, can have a detrimental effect on your online business. Now, not only are your desktop site’s page load speeds going to affect your Google rankings, but your mobile page load speeds may affect your rankings as well.

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Important Website Performance Metrics You Should Monitor

Everyone knows how frustrating it is to wait for a website to load. In today’s world, users will likely switch to another similar site and take care of their needs at that site. From a business point of view, a website that is experiencing uptime issues or has impaired performance causes financial damage. Over the past few years, it has become more challenging to meet the expectations of the internet users. They want an interactive site with great content, superior graphics and some unique elements on the websites to have a favorable impression.

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