Almost every entrepreneur who is involved in the world of ecommerce understands that website uptime is important. After all, uptime ratings are a big selling point for many hosting providers. If website uptime wasn't so important, web hosting companies wouldn't guarantee 99 percent uptime or more to draw customers in. The question is why is uptime so important? What makes downtime so detrimental to the success of any online business? Furthermore, once you understand the significance of downtime, what can you do to prevent it? Here are the answers you've been looking for.