Most online businesses have begun to understand the importance of partnering with a quality website monitoring service, but not everyone is familiar with how these services work or exactly what the statistics that these services provide mean for their online business. In order to get the most bang for your buck in the world of website monitoring, you need to understand how to read the website uptime statistics that your website monitoring service provides for you.

In the world of online business, downtime reduces profits. Exactly how much money each minute of downtime costs varies from one website to the next and some website’s losses are harder to measure than others, but one thing remains the same across the board… Website downtime equates to lost profits and no company can afford to just throw money out the window when they could save that money by implementing a few simple measures. Here are some simple ways to maximize your website’s uptime, ensuring that the profits lost to downtime are minimized.

Almost every single professional who runs a website knows that website downtime equates to lost profits, but the per-minute cost of downtime varies greatly from one business to the next. While it seems like calculating the cost of downtime would be a rather simple and straightforward task, the calculation isn’t as simple as it appears to be on the surface. Before you can decide how much each minute of downtime is costing your company, there are a number of variables that you need to take into consideration.

If you manage the server that your website is hosted on, then you know that server monitoring is an absolute must. However, when a person begins to delve into the world of server monitoring services, it becomes immediately apparent that not all server monitoring resources are created equal and that there are different types of server monitoring available, including internal server monitoring and external server monitoring. Which type of server monitoring is right for you? Or do you need a combination of both?

When most people think of website downtime, they usually envision ecommerce retailers or large desktop sites that suddenly go dark, but in today’s day and age, both mobile and desktop versions of websites and mobile apps are all hosted for many of the biggest online businesses. While website monitoring is in place for many of the online world’s desktop sites, mobile sites and mobile apps need to be monitored closely as well, as they too can fall prey to the inevitable darkness that we all know as website downtime.

The terms “website downtime” and “server downtime” seem to be used interchangeably for some people, but the fact of the matter is that these two issues are actually very different in nature. Website downtime happens when a website goes down, whether it be due to hackers, traffic overload, software failure, etc. Server downtime, on the other hand, happens when the server that a site is hosted on goes down, due to things like power or hardware failures.

Do the thoughts of website downtime and the profits it can cost your business you keep you up at night? Do the threats that cause downtime haunt you when you are looking at your business’s profit and loss statements? If you need peace of mind when it comes to the uptime of your website, then website monitoring service is the answer you have been looking for.

It is three in the morning and your website is down. The dreaded and inevitable curse of website downtime has occurred and until you fix it, your visitors are going to face frustration when they try to access your site’s offerings and your business is losing profits. The question is, how soon will you find out about the downtime? Will you find out about it when you wake up and finally make it to your computer to check your sales and emails, or will you find out about it when you get a phone call from an irate customer who can’t access your site?

A number of online entrepreneurs and website owners have realized the necessity of a quality website monitoring service to mitigate the damage caused by website downtime. There are still some, however, who wonder if they really need website monitoring for their websites. For example, those who operate and update blogs may wonder if website monitoring is really necessary for their website since they don’t make direct sales. Since direct sales are not an issue, they think downtime may not really affect profits to a significant degree.

You know that uptime equates to profits. You also know that website downtime can significantly cut into those profits if it isn’t managed properly. By now you have probably figured out that a website monitoring service is a must if you want to minimize the downtime that your website experiences. But what is website monitoring? Exactly how does it work? If you’re still questioning how a website monitoring service can help you reduce downtime for your online business, you need to understand what it is, what it does, and how it works for your business.