Utilizing a Website Monitoring Service Equates to Peace of Mind

Do the thoughts of website downtime and the profits it can cost your business you keep you up at night? Do the threats that cause downtime haunt you when you are looking at your business’s profit and loss statements? If you need peace of mind when it comes to the uptime of your website, then website monitoring service is the answer you have been looking for.

Hackers, Malware, and Viruses – Oh My!

There are numerous things that can bring your website down. Performance issues with your hosting provider can spin your downtime stats out of control. Hackers can bring your site down with a simple DDoS attack. Malware can infect your site’s software and viruses can run amuck and wreak havoc on your site causing serious bouts of downtime. Fortunately there is a way to keep an eye on the performance of your site and safeguard your business from these downtime plagues.

The threats that can cause downtime are very real, and they are a bane to the profits of your online business. As these threats become an increasing problem in the world of ecommerce, online businesses are facing expensive fixes, loss of revenue, and extensive periods of downtime. The scanners, monitors, and protocols used by quality website monitoring services are completely separated from your website, ensuring they do not interfere with your site’s performance in any way and that they remain operational even when your site isn’t. These services can help you put preventative measures in place to increase the security of your site, identify potential performance issues, and make you aware of any downtime that occurs the exact moment it occurs.

Monitoring Your Site 24/7

Website monitoring services monitor your website 24 hours a day, 7 days a week, 365 days a year. If your site does go down, a notification is sent to you immediately so instant action can be taken on your part to correct the problem. Those without website monitoring service in place lose precious moments (and profits) that could be used correcting downtime issues that occur because they don’t even know their site is down until they are notified via some other method, such as a customer complaint.

Taking Emergency Action

When you have website monitoring service in place, you can put emergency measures into action as soon as you are alerted by the service that there is a problem occurring. The monitoring service will scan your site regularly, using protocols to ensure that your site is not just up and running, but that it is performing properly as well. This ensures a positive interactive experience for your site’s visitors and gives you peace of mind that if something does go awry, you will know about it the moment it happens.

Can You Put a Price on Peace of Mind?

Many website owners who have not yet invested in website monitoring services have put this critical service off due to cost, which is surprising since such services are usually very affordable. What you first need to ask yourself is, can you really put a price on peace of mind? Then you need to crunch the numbers. The fact is that website monitoring service is likely to make you more money than it will cost you. Every minute of downtime you avoid due to the service being in place is money that you would have lost without the service monitoring your site.

For example, let’s say downtime costs your business $150 per minute (for some businesses the figure will be less and for some it will be much more). Now let’s say without website monitoring service you wouldn’t have found out about a downtime issue until 45 minutes after it occurred. That’s $6,750 of revenue lost due to downtime. Now let’s say that you were able to start resolving the downtime five minutes after it happened due to the fact that your website monitoring service alerted you of the downtime the minute it occurred. That service just saved you $6,000. Just one incident of downtime and the service has saved you much, much more than a full year of the service will cost you. When you look at it this way, you soon see that website monitoring services are actually an investment that pay for themselves, and not just another ordinary business expense.

For protection against downtime and downtime threats, the only way to have complete peace of mind is to have adequate protection. Website monitoring service offers the protection your site needs 24 hours a day, 7 days a week, 365 days a year, and it pays for itself. In the world of ecommerce where the most critical partnerships usually cost an arm and a leg, it becomes very apparent that implementing website monitoring is one of the best things you can do to protect your website and your business’s bottom line.