One of the biggest embarrassments you could face with an online business is when your website goes down and you hear about it from someone else. Consumers expect that everything around them will be connected online and continuously available. To succeed in this age, you have to maintain a strong online presence. Now, web is the place where you can expect to engage with a majority of your customers and generate substantial part of revenue. However, if your website fails to run smoothly, your online business could be affected in multiple ways.
Whether your site is in an established industry in a dominant position or a new startup that is trying to create a space for itself, it is important to ensure your site is being monitored if your website wants to be an online success story. In order to be an online success story, you need to monitor the website to have any realistic chance of achieving this goal.
There are many advantages offered by using website monitoring service. One of the big advantages of a monitoring solution is that it helps in freeing up time of key people from regularly monitoring the status of the website manually. This time could be used by key people to perform higher value addition assignments. Not only that a good automated site monitoring service can do the job with better consistency and tirelessly 24/7 and 365 days of the year. That is something that human beings cannot match.
Today, the success or failure of an organization often depends on its website performance. You know how irritating it is to get a 404 error message when visiting a website. Website monitoring apps are a specialized type of software or service whose job is to keep a watchful eye on your site’s uptime and performance.
Website monitoring is a term used for the process of testing and verifying the availability, performance and functionality of your website. It is a tool that allows assessing of the users experience with your site and verifying if the users are interacting with your site as expected. Though website monitoring is important, some websites have not given it serious thought nor put in place an appropriate monitoring system. For some websites, their employees may check it periodically and bring issues to the notice of the webmaster.
Synthetic monitoring is a method in which scripted recordings are used for simulating the path that a user is expected to take while using an website. Such an approach allows the IT department to actively measure the performance and availability of the website and its various applications as well the IT infrastructure. Synthetic monitoring is also referred to as active website monitoring and proactive site monitoring.
When it comes to customer expectations regarding website performance, they are mainly looking for high performance. Therefore not being able to have a fast loading and quickly responding website can adversely impact a business in many ways.
Everyone knows how frustrating it is to wait for a website to load. In today’s world, users will likely switch to another similar site and take care of their needs at that site. From a business point of view, a website that is experiencing uptime issues or has impaired performance causes financial damage. Over the past few years, it has become more challenging to meet the expectations of the internet users. They want an interactive site with great content, superior graphics and some unique elements on the websites to have a favorable impression.
With so many sites offering the same product, online shoppers do not hesitate to move on to a speedier website if your site takes longer to load. Studies have shown that a one second delay in page load time can result in 7% decrease in conversions and 11% lesser page views. Clearly, the research reports show that slower loading websites have a negative impact on the user experience and also have adverse influence on the efficiency of online sales conversions. Site speed is also a search engine ranking factor. For all these reasons, it is essential to have a faster site.
When someone visits your website and waits for quite a while hoping the pages will load and that does not happen quickly. Then the visitor is annoyed and doesn’t feel like doing business with your web-site. This clearly shows that in order to retain the visitors and get them to do transactions on your site, fast response time of your site plays a major positive role.
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