You may think that the only thing your business loses during an episode of website downtime is profits, but that isn't necessarily the case. Oftentimes, a business will also lose customer confidence, customer satisfaction, and respect after an instance of extended downtime. In fact, website downtime is one of the leading causes of damage to a site's reputation. How you handle that downtime and make amends with your customers after downtime happens can have a drastic impact on just how much that website downtime affects your business.