DNS or Domain Name Server is the protocol on the internet that allows users to access websites by name instead of using their IP address. When a user tries to access website using its name, the browser connects to the destination web server to resolve its IP for that domain name. Once the DNS record is identified, the browser loads the page as requested by the user, leaving the DNS server free to deal with another request.
One of the important components for running a successful online business is high website uptime. To have an effective and good user interaction through your website, the site should remain up continuously without downtime issues. It is a critical for every site owner to keep track of their uptime numbers to make sure the site is functional for internet users. For uptime monitor, neither they can rely on hosting services nor they can spend the whole day watching their websites manually.
A website delivers lot more benefits to online businesses than just generating sales. While having a website is essential for every business, keeping it accessible to customers is equally critical to provide good user experience. Many business owners today have realized the importance of website monitoring service in protecting their websites without any interruptions. The service helps to understand the pattern for recurring issues and also keeps a watch on website performance.
It is critical for every business to have a reliable website monitoring service to ensure the steady performance of their websites. Generally, some site owners depend on hosting providers for checking their website availability and uptime. It's not a wise idea to depend on hosting providers for tracking site uptime, as in many cases they over rate their uptime capabilities. Some poor quality hosting providers keep the site owners blindfolded about downtime issues and wouldn't even inform them when the site is down.
Almost everyone who runs an online business knows very well how disappointing it will be to experience downtime for their websites. If you are the website owner, it is the last thing you expect to happen because you are missing out on the potential clients and business revenues. There could be many reasons for a website failure - design, hosting, functionality, server issues etc. It is important to identify the downtime issue that is restricting your website from loading and working properly.
Now-a-days websites have become one of the essential ways for doing business. With most companies doing business online, there is a rapid increase in the number of websites in the past few years. It is very common that online businesses have to differentiate themselves in the competition by providing better user experience. For this, they need to have their websites performing well for the users. This makes external website monitoring an important process in keeping the sites working in good condition and delivering a good user experience.
Page loading time is an important web performance metric that determines the user experience, business reputation and SEO rankings. It is measured as the average amount of time taken by the webpage to fully load the content on the web browser when a request is made by user to access the page. Websites that load within first few seconds deliver better user experience, higher conversions and business revenues whereas slow loading sites are not appreciated by the customers.
Online businesses can generate maximum revenues only if their site is continuously available to the customers without any disruptions. For this reason, site owners goal is to keep their websites live and fully functional without interruption. That means they need to adopt some tool or methodology to monitor downtime instances, uptime and the site response to provide better user experience. By monitoring the sites with an appropriate tool they can reduce the risk of website failures and downtimes which cause revenue losses.
Tracking website uptime and keeping a regular check on performance is one of the most challenging task for website owners. Different tools are being used for testing different aspects of the website, some of them are used for testing the site speed while others test performance & load impacts. Due to availability of numerous tools on the web, site owners get confused in selecting the right one for their websites.
In many cases, website downtime is disastrous for online businesses. Despite the effort and planning to keep the site up and running, things could go wrong and the site may experience disruptions in functionality. The impact mostly depends on type of business, downtime duration and audience behavior. In case of B2B, the effect of downtime will probably be less because they have very limited traffic visiting their websites. However, businesses that depend heavily on websites for revenues experience large negative impact.
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