An internet site, whether a personal blog or commercial e-commerce portal, has to be up and running for visitors and potential clients at any given point of time. Beyond focusing on minimizing downtimes, tracking uptime is also crucial to maintain an efficient and a well performing site. But sometimes things can go wrong at the hosting end due to various reasons making the site unavailable to the users. During downtimes the users will only see error messages when they try to access websites.
The site speed and page load times are obviously important metrics that decide the user experience, Google search ranking and customer engagement. Site loading time is critical especially if the businesses are completely relying on the websites for their survival. No matter how anesthetically designed your site is or how good your website ranks in search engines, if it takes too long to load, then users will no longer be interested to continue with it.
The uptime and performance of a website depends significantly on efficient operation of the web hosting company without any downtime issues. Hosting companies do claim many things to attract customers initially but find it difficult to hold on to their promises for long term because of some inefficiencies that creep in over time. Sometimes they bait customers with special offers such as unlimited bandwidth, disk space etc at the expense of other vital features.
When building an online business, your web host is certainly one of the important aspects that could ensure the quality of your website for your customers. Once your website becomes successful and traffic increases, the old web host may not keep up with the growing requirements due to some inefficiencies. Or perhaps, you have a low cost service plan and you have realized to better change it to a higher quality service with good hosting features.
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