For any online business, it is typical to experience disruption in online activity due to planned or unplanned website outages. The risk of downtime can come in many forms which can be frustrating to both customers and business owners. One of the options to stay on top of such occurrences is to have support services like site monitoring service that can alert with notifications when the site is down. Yet, the question is 'what is the business's tolerance for website downtime?'.
It looks like there is no end to the website downtime troubles, as they continue to happen to major sites, they leave thousands of users in chaos. Just a few months back, there was a massive site outage of Dyn caused by DDoS attack, and recently we have come across the unexpected site outage of Virgin Money Giving when it announced the fundraising event for Virgin Money London Marathon. The reasons for website downtime could be different, but it caused the visitors frustration when they could not get access to the websites.
Businesses across the world are more continuously adopting information technology to leverage their revenue. Cloud computing is considered very useful technology to host websites and deploy web applications for end users. Globally companies are relying on cloud service providers for the uptime of their web applications. But cloud outages are becoming more and more common. Ultimately they are turning into business outages associated with great economic cost even harming the customer relations.
When you have a business of global nature, it is quite normal that the business website will be accessed by customers from different geographical locations. Sometimes, websites have different versions where targeted content is served to the users based on the region or place. It is a challenge for businesses because they not only have to make their websites global friendly but have to optimize their sites for better speed and performance.
For most of the business owners, a surge in their website traffic is a good news because it will likely generate more leads and may eventually convert them into sales. However, sometimes a sudden traffic surge can become a threat to site functionality and it can do more harm than good. Occasionally, when a website goes viral, it may drive tons of web traffic exceeding the maximum server resources allocated for the website. When it happens, the load on the server increases and the site will go offline not responding to the user requests.
People often get confused with the word “server” because it can imply many types like database server, web server, mail server or even the internal file server within the firewall boundaries of the organizational network. The term that is mainly relevant for websites is web server which is designed to respond to the HTTP requests from the network. The server is responsible to serve the content that form the web pages in response to the user requests. In general, web servers are categorized as static and dynamic depending on how it's been used for websites.
Hosting is required for all websites so is for WordPress sites. Today, WordPress is widely used by many websites because of its free and customizable features. However, it is quite confusing for many whether to have wordpress specific hosting or go with traditional hosting service. Though regular web hosting providers can support WordPress sites, only few of them are capable of dealing with issues that are specific to WordPress.
There are many websites today on the web of all sizes that are using WordPress CMS. WordPress is a widely known open source platform providing support for many websites. Because of its comprehensive features and benefits, it is used by many people including many online businesses and personal websites. Unfortunately, not everything is accommodating when WordPress is used for websites. There is no single plugin in WordPress that offers all of the solutions that sites may need. A site may need to use couple of plugins to ensure some basic functionality.
Unplanned website downtimes or outages are web service blackouts because the site will be temporarily inactive for user activity. When the site is not performing the way it is intended, then it becomes a serious setback to businesses, particularly to those that depend on websites for generating revenues. When interruption happens to business continuity due to outages, the losses will be significant even if the disruption is for just a few minutes. Since unplanned outages happen suddenly without any prior warning, the owners will not have the opportunity to prevent it.
Nowadays, making the website mobile friendly has become critical to reach the customers. Traditional websites that are designed for desktops and laptops may not render the same kind of browsing experience to the users when accessed from mobile devices. To provide a better streamlined experience of the website across multiple devices, the site needs to be optimized for mobile friendly to work on different screen sizes and formats.
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