It is irritating to spend a long time building an application and then get complaints about its slow loading pages. It is more annoying as you do not know where the problem lies. And if it is ignored, the problems affect experience of end users and ultimately your bottom line.
Real User Monitoring (RUM) helps to prevent these problems. Using a small piece of code it is possible to collect information of the end users from their own browsers. Analyzing such data you will be able to find out reasons behind slow loading time or other performance problems.
Internet users expect a website to show instantly whenever they click on a link to your site or type the URL. Most of the users expect a website to take less than two seconds to load completely. If the visitors face a delay they may abandon your site and use the browser and search engines to find another similar website. If you are an e-Commerce site, you may lose out on potential sales revenue.
Today, people spend a substantial part of their day online. They could be doing recreational activities like exchanging instant messages, connecting via social networks or downloading music. They could also be doing purposeful activities like checking their email, shopping, researching online, paying bills, applying for a job or taking online training classes. Having a fast website which is always available is the basic expectation of your website visitors.
In the current consumer driven society availability of a website is important to have any chance of success. A business website is not only a source of information it is many a time a source of income. So, if a site is down 100% of the visitors are turned away. It is similar to closing the door of a brick and mortar store. If users encountered repeated outages, they will perceive either the website they are trying to reach does not exist or will fail to meet their expectations.
Does your business need monitoring of its online presence? Whether you realize it or not, the answer is in the affirmative for all businesses. As far as technology is concerned, web monitoring involves any activity related to a website or web services to keep track of its performance and functionality. It includes factors such as whether the pages are loading smoothly or the contents are showing properly and quickly. The goal being to make everyone’s web experience a smooth one.
Still not satisfied? Here is a quick look at the reasons why website monitoring is must.
You have a website. You have been maintaining it since a long time. However, you hadn’t tried to monetize it. You have developed your website long enough and attracted a large amount of traffic. So, the next thing you want to do is to monetize the website.
If you own a website, there's no way you can ensure that it'll be working round the clock, 24X7, all through the year. It might be a great website, sharing content that really matters to people. It may even have extremely high traffic. However, that does not mean your website won't have an occasional downtime. Yes, even your website might crash. Sometimes, it may take a while to fix some issue that occurs to the site and make the site available again. It is important to prepare for such a downtime situation.
Being part of an online business is exciting. It makes good business sense especially when consumers tend to purchase almost everything online. Clothes, accessories, books, electronics, groceries, sports goods among others are extensively purchased online. It is important to constantly remind yourself that for an online storefront, the website is the essence of your business. Many times, it is the primary means for e-commerce sites to stay in touch with the customers. Therefore, make sure your website is available all the time and that it is working in good condition.
Does your organization have a website? In this age of digital marketing and information technology, your organization cannot perform well without a website. Remember, this isn't the last thing to do. Already have a website? Today, having a website that is continuously available and responds with good speed is one of the most important things for success.
It never feels good when your website is down or is going through certain performance problems. You may have invested a lot of effort, time and money to maintain your site’s uptime. However, despite your best efforts, a website or a server may occasionally experience outage or performance problems. Technical difficulties are inevitable that may cause the website to be unavailable. Website may also be down for a few hours for an essential security update. The fact is that downtime will most likely have adverse effects on your business.
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